Videos

Three Questions With: Tony Leopold, United Rentals

Nov. 20, 2024

United Rental's strategy guru discusses rental trends, innovation, and more.

United Rentals has been busy introducing new technologies and riding the wave of a robust rental market.

Some fleet managers are currently renting up to 80% of their fleets and rental shows little to no signs of slowing down.

How can you use utilization to help with the rent vs. buy decision?

Construction Equipment senior editor Frank Raczon sat down with United's Tony Leopold, SVP, Strategy & Digital, to find out what's driving the rental market, what's behind recent innovations, and to gain a glimpse of the future.

About the Author

Frank Raczon

Raczon’s writing career spans nearly 25 years, including magazine publishing and public relations work with some of the industry’s major equipment manufacturers. He has won numerous awards in his career, including nods from the Construction Writers Association, the Association of Equipment Manufacturers, and BtoB magazine. He is responsible for the magazine's Buying Files.